At PicoBrew, we like to think we have a multi-faceted approach to our overall mission of spreading the joys of craft beer. We want the world to both fall in love with fresh, craft beer and to be able to brew it themselves. We want to help small microbreweries become worldwide names and we want to provide the entire globe with the option of drinking something other than thin, cheap domestic lagers.
In other words, we want to innovate the world of craft beer brewing and drinking, which is why two recent distinctions have put smiles on all our faces in our humble Seattle offices. The first is a major honor from the smart and savvy forward-thinking tech publication, Fast Company, which recently dubbed PicoBrew one of the World’s Most Innovative Companies for 2017.
Fast Company writes, “In short, [PicoBrew CEO Bill] Mitchell has created a booze-based app store. Pretty soon anyone with a Pico should be able to mimic their favorite beer-or invent a new one.” Yes! They get it! To be listed along with the other great companies on Fast Company’s radar is a great honor and that the publication sees and acknowledges our vision of creating a worldwide app store for microbrew is more than fantastic!
Not to be outdone, though, the Edison Awards, which recognizes and honors “some of the most innovative products and business leaders in the world” nominated our Pico appliance as one of their Food & Beverage award finalists for 2017. While the award won’t be made public until April during the annual New York conference, we are both eagerly anticipating the outcome and humbled by this joyous recognition. More to come soon!
Finally, the lovely folks at PC Mag just gave us a rave review, saying the “Pico makes excellent beer and is very easy to use when compared with a typical home brewing routine.” Since that’s exactly what we’re going for – we want to give a warm THANK YOU to PC Mag for seeing our vision and sharing it with their educated batch readers. And one more thank you to The Manual for writing such nice things about how easy we make home brewing! Cheers and onward, fellow Pico Brewers!